Even superheroes have to do their laundry

LaundryRepublic was on Trafalgar Square’s 4th Plinth from 6-7am on Thursday 13th August! We decided not to go all corporate. Instead, we chose to draw attention to the fact that boring chores infest the lives even of superheroes. Even Superman has to do his laundry, so there he was on the plinth ironing his Superman underpants. We became BBC News Online Picture of the Day and, even better, made the day of an Italian tourist who received some superunderpants from the sky.

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