LaundryRepublic, one of the winners of this year’s Smarta 100!

LaundryRepublic has been chosen as one of the Smarta 100! This is an annual prize to recognise the most resourceful, original, exciting and disruptive small businesses in the UK. We now have the chance to go one step further and grab the £10,000 first prize ‘Smarta 100, together with O2’ Business of the Year title. Voting runs until Friday 2nd of November, so help us climb into first place by voting us at:

If you were trying to think of the most innovative sectors in the UK today, dry cleaning probably would’t come that high on your list. However, LaundryRepublic has been nominated for and won several other awards to be one of the most innovative small businesses since it started in 2008. The business won Best Business for Innovation at the South London Business Awards in 2010 and The Innovation Award at the Lambeth Business Awards in the same year. The business was also runner up in the Best Micro Business category at the Green Business Innovators Awards in 2010 and was finalist at the News On The Block Property Management Awards 2011-2012 in the category of Contractor of the Year.

Chose our experience team to clean your wedding dress!

David, Co-Founder of LaundryRepublic, tied the knot last Friday at a lovely wedding in Islington. So I thought it would be good to remind you that here at LR we take special care of your wedding dress. It’s a once-in-a-lifetime treasure requiring maximum attention handling with the greatest care.

After the special day, your wedding dress can end up really soiled: wine stains, make-up… you name it. Your dress will probably be made of delicate fabrics such as silk, rayon or acetate. Our dry cleaning team has over 30 years of experience, and use the most advanced cleaning processes in the industry. They work very carefully on each stain before cleaning, and use the best solvents for degreasing. Always in a gentle and non-damaging manner, our professionals protect feature accessories, such as sequins or beads, and preserve the quality of the fabric. They ensure any repair needed is done, and then hand finish every part of the dress before hanging or boxing it ready for delivery!

When was the last time you had your duvet cleaned?

You will spend about a third of your life sleeping, so it’s really important to sleep in a clean bed. Dust mites live in our duvets and pillows because of the warmth and moisture content. These little pest can cause allergic reactions such as skin irritations or ear problems. That’s why experts recommend you clean your pillows and duvet every six months.

LaundryRepublic wants to help you by professionally cleaning your duvet fresh for next season. We’re offering 20% off duvet cleaning until the end of September! Simply enter the code DUVET20 in the voucher code box when you place an order at

What customer satisfaction means to LR

Having once worked in the City and, when it came to dry cleaners, experiencing only frustration at poor customer service and restricted opening hours, the founders of LaundryRepublic decided something needed to change! They set up a dry cleaning company which operates 24/7 in your own home and is focused on providing excellent customer service.

And here we are, three years later, caring passionately about the quality of the services we offer and our customers’ satisfaction. We like keeping our customers fully informed at every stage of the process and recognise their long term value. Our customers receive a text and an email as soon as we have processed their clothes with an inventory of their order, the cost and the estimated delivery date. They receive another when their order is all clean and ready to be collected from the locker or their concierge.

Our customer satisfaction guarantee means if a customer isn’t happy with the cleaning or pressing of any item, we’ll do everything we can to resolve the issue immediately. Our customers’ feedback help us to improve our service so we regularly ask them to rate their experience out of 5. We average between 4.6 and 4.8 on all measures, from hundreds of responses – that’s a lot of happy customers!

“I’ve found the whole service experience from placing the order to collecting my items hassle free. I was also very impressed with the level of communication throughout the cleaning process, it was very refreshing to receive updates rather than the customer having to chase up his own order (which has been known to happen before).” Stewart B, NW1

If you want to know more about what our lovely customers say, you can see more on our website (here:

Working hard to be environmentally friendly!

Inevitably, dry cleaning and laundry consumes some energy and involves the use of some chemicals. However, we make every possible effort to minimise our impact on our environment. To provide an environmentally friendly dry cleaning service, LaundryRepublic has developed a environmental policy alongside the Ecovate Team at the University of Middlesex. Our key objectives are:

– Minimising waste by encouraging reuse and recycling – within our business activities and amongst our suppliers and clients: we provide all customers with a re-usable laundry bag which helps us to reduce plastic packaging. We also aim to recycle all of our hangers.

– Minimising CO2 emmissions: we use dual-fuel LPG vans, reducing our carbon footprint and producing zero particulate emissions to keep London’s air clean

– Modern machinery and super-efficient filters mean we minimize the energy, water and chemicals

At LaundryRepublic we are committed to continually improving our environmental performance, periodically reviewing our environmental policy and setting targets for ongoing improvements. In the near future, we aim to be a carbon neutral dry cleaner, using an accredited program to offset the greenhouse gas emissions generated by our activities.

All change at LaundryRepublic!

We know it’s been a while since we updated the LR blog – we’ve been busy changing the way London does its laundry!

We started out in 2009 with just two of us and a little van, delivering clothes to our first customers from a small unit in SE1. 

After a lot of hard work, we are now serving 8,500 apartments across more than a hundred buildings. We’ve not done this on our own – we’re now a team of 13 excellent people, covering operations, sales and marketing, and customer service. 

We’ve also added more vans to enable us to expand our service area throughout London – so from Wandsworth to Woolwich, and from Clapham to Camden, you can find buildings free from the stress of laundry and dry cleaning!

But we’re not stopping there – we’re always looking to serve new apartment blocks, offices and gyms, so if you know of a building that would benefit from LR’s laundry revolution, let us know!

Even superheroes have to do their laundry

LaundryRepublic was on Trafalgar Square’s 4th Plinth from 6-7am on Thursday 13th August! We decided not to go all corporate. Instead, we chose to draw attention to the fact that boring chores infest the lives even of superheroes. Even Superman has to do his laundry, so there he was on the plinth ironing his Superman underpants. We became BBC News Online Picture of the Day and, even better, made the day of an Italian tourist who received some superunderpants from the sky.

24 Hour Laundry People

What most annoys you about ordinary dry cleaners? If you said “opening hours” you are not alone. We ran an extensive survey and the results were clear: restrictive opening hours and distance from home won the Golden Bugbear awards. Luckily, LaundryRepublic solves both these problems, because our secure drop-off lockers sit in residential buildings throughout London and mean you can drop off your laundry at any time of day and don’t have to walk further than the lobby! Find out more about how LaundryRepublic works.